nicole neuberger

nicole neuberger: service & ux designer, trainer, mentor, art therapist, bogota

Hey! I'm Nicole Neuberger, a Human-Centered Design Consultant based in Bogotá.

As a designer and psychologist with over 20 years of working in human-centered design in different industries and countries, I love helping organizations develop and strengthen internal UX Design, Service Design, Design Thinking and Innovation capabilities. Additionally, I support organizational change processes and employee well-being with art therapy-based creative workshops.

Services

Training and Mentoring in Service & UX Design, Nicole Neuberger - Service & UX Designer, Trainer, Mentor, Bogota

Design Education

Training & Mentoring

service & ux design, nicole neuberger, service & ux designer, bogota

Service & UX Design

Consulting & Freelance

nicole neuberger art therapy: workshops, art therapeutic support for teams and individuals

Art Therapy

Workshops & 1:1

Case Studies

Definitions

Human-Centered Design
Human-Centered Design places people at the center of the design process, ensuring that their needs and capabilities guide every decision. Users and other stakeholders are actively involved and represented throughout design and development to create solutions that are useful, valuable, usable and attractive.
Design Thinking
Design Thinking is a human-centered approach to problem solving and innovation which aims to align human needs, economic viability and technical feasibility. Design Thinking means adopting the mindset, approach and methodology of a designer to turn problems into opportunities and generate creative human-centered solutions.
Service Design
Service Design looks at the entire journey a customer, stakeholder or employee takes with an organization or service in order to improve the human experience and facilitate innovation. It involves crafting seamless passages across all touchpoints and channels, considering not just the customer interfaces, but also the processes and people involved behind the scenes.
User Experience (UX) Design
User Experience (UX) Design is more focused on specific touchpoints along the customer journey and aims at enhancing user satisfaction, delight, efficiency or productivity. It's concerned with creating meaningful, smooth and intuitive interfaces and interactions, considering aspects such as usability, functionality, accessibility, aesthetics and desirability.

You can view Service and UX Design as specific fields of application of Design Thinking and Human-Centered Design. Service Design and User Experience (UX) Design compliment each other to create awesome experiences. Imagine the Service Designer as the director of an orchestra and UX designers as musicians, contributing their part to the overall symphony.