nicole neuberger

Nicole Neuberger - Design & Art Therapy for Organizational and Social Innovation

Hey! I'm Nicole Neuberger, a seasoned Human-Centered Design Professional based in Bogotá.

My expertise includes design research, UX design, service design, design thinking, entrepreneurship, innovation, creativity, and art therapy. More about me

Services

Training and Mentoring in Service & UX Design, Nicole Neuberger - Service & UX Designer, Trainer, Mentor, Bogota

Design Education

Training & Mentoring

service & ux design, nicole neuberger, service & ux designer, bogota

Service & UX Design

Consulting & Freelance

nicole neuberger art therapy: workshops, art therapeutic support for teams and individuals

Art Therapy

Workshops & 1:1

Case Studies

Definitions

Human-Centered Design
Human-Centered Design places people at the center of the design process, ensuring that their needs and capabilities guide every decision. Users and other stakeholders are actively involved and represented throughout design and development to create solutions that are useful, valuable, usable and attractive.
Design Thinking
Design Thinking is a human-centered approach to problem solving and innovation which aims to align human needs, economic viability and technical feasibility. Design Thinking means adopting the mindset, approach and methodology of a designer to turn problems into opportunities and generate creative human-centered solutions.
Service Design
Service Design looks at the entire journey a customer, stakeholder or employee takes with an organization or service in order to improve the human experience and facilitate innovation. It involves crafting seamless passages across all touchpoints and channels, considering not just the customer interfaces, but also the processes and people involved behind the scenes.
User Experience (UX) Design
User Experience (UX) Design is more focused on specific touchpoints along the customer journey and aims at enhancing user satisfaction, delight, efficiency or productivity. It's concerned with creating meaningful, smooth and intuitive interfaces and interactions, considering aspects such as usability, functionality, accessibility, aesthetics and desirability.

You can view Service and UX Design as specific fields of application of Design Thinking and Human-Centered Design. Service Design and User Experience (UX) Design compliment each other to create awesome experiences. Imagine the Service Designer as the director of an orchestra and UX designers as musicians, contributing their part to the overall symphony.