Design Support
With over 20 years of experience in human-centered design, I provide both strategic and operational assistance in projects. I’ve worked internationally with clients of all sizes and stages to support the successful development of strategic, people-centered products and services in a wide range of industries and sectors.
I look forward to assisting you in specific project phases or throughout the design and development cycle.
Methods & Tools
Contextual interviews and observations, design ethnography, diary studies, participatory research, co-creation, arts-based research, service safari, card sorting, data analysis, etc.
Opportunity maps, personas (user profiles), experience maps, user journey maps (current state), user flows, SWOT analysis, etc.
Creativity techniques, sketching, journey map (future state), story map, sitemap, service blueprint, wireframes, experience prototypes, paper and digital prototypes, etc.
Qualitative user testing, expert reviews, desktop walkthroughs, desirability toolkit, quantitative usability benchmark, A/B tests, etc.
Clients and Employers
Axa Insurances
Banca Sella
Deutsche Bank 24
Domus Academy
eye square
Gaia (now BCG X)
Genertel (Generali)
Gruppo Itas
IBM
Seven One Media
Sitra
Sky
Sony
ToucHotel
Unipol
Venere (Expedia Inc.)
Via Michelin
Vodafone
WFP (UN)
Whirlpool
Zurich, and more
Sectors
Consumer Goods
Construction
Design
Education
Finance
Healthcare
IT
Media
Nonprofit
Public
Telecommunications
Travel & Tourism
Areas of Interest
Social Innovation
Urban Planning
Sustainability
Community & Ecotourism
Health
Education
Selected Case Studies
Travelhapp: A Web App for Solo Travelers
Service & UX Design
Redesign of an iOS App for Construction Sites
UX Research & Consulting
Anne Eli: Human-Centered Service Design for Migrant Health
Service & UX Design
Enhancing the UX of Legacy B2B Apps (summary)
UX, Service Design & Consulting