Service & UX Design
Service and User Experience Design Freelance and Consulting Services, in Bogota and remotely
My Design and Consulting Services
I am available to assist you in specific project phases or provide continuous support throughout the design cycle, whether as a freelance Service and/or UX Designer, Researcher, Service Design and UX Consultant, or interim Design Manager.
My Design Research Services encompass User Research/UX Research and secondary research, such as Trend and Competitor Research. User Research helps you to understand the needs of your customers. Through observations, interviews and co-creation it is possible to identify opportunities for product/service innovation and customer experience improvement.
Typical methods and tools: contextual interview, design ethnography, diary study, field observation, co-creation, service safari, analysis of quantitative user data, personas (user profiles), experience map, opportunity map, competitor benchmark analysis
IDEATION & DESIGN
My ideas and design proposals are strongly grounded in research. Concrete visualizations. like wireframes and prototypes, are crucial for thinking and designing services and interfaces from the user’s point of view. Abstract visualizations like user flows and site maps help to effectively communicate with developers.
Typical methods and tools: idea generation with creativity techniques, concept development, pen and paper sketch, customer journey map, user journey & story map, service blueprint, wireframe, experience prototyping, paper prototyping, interactive prototyping, site map, user flow
Prototypes and existing products/services can be tested and evaluated with respect to their usefulness, usability, and attractiveness both by experts and by users. Typically, expert reviews and user tests complement each other. Evaluations throughout the design cycle enable the quick identification of opportunities for improving the customer experience.
Typical methods and tools: user testing, thinking aloud protocol, rapid prototyping, expert review, UX audits, heuristic evaluation, cognitive walkthrough, service safari, desktop walkthrough, card sorting, desirability toolkit, A/B testing, usability benchmark (success measurement), etc.
Service & UX Design management refers to the strategic integration and coordination of processes and activities related to Service & UX Design within an organization. It involves planning, organizing, and overseeing design-related initiatives to ensure they align with the overall business goals and objectives.
Typical activities: project planning, team coordination, UX strategy definition, service/product planning, establishment of design-related policies and processes, capacity building.
Selected Case Studies
Some Clients and Employers
Deutsche Bank 24
Gaia (now BCG X)
Seven One Media
Venere (Expedia Inc.)
Zurich, and more
Travel & Tourism